http://www.intellectualwhores.com/masterladder.htmlI think one of the hidden female standards is "not boring".
Money makes men interesting, because they might give stuff to you. Lack of money means, unless the man is particularly creative, the same old things at the same old places. Boring.
Being a nice guy involves being attentive, and reassuring, huggable, and constant. The same all the time. Boring. If you manage to be a jerk, but in new, exciting, and unpredictable ways, this is not boring. Stringing a girl along so she thinks that she might be able to get some from you (whether "some" is sex, attention, gifts, or whatever), and changing the rules at the last instant? Not boring.
Accountant? Very much the same all the time. Stable. Boring.
Tattooed rebel biker? The same, but in new and exciting ways. Not boring. (Though eventually the woman will likely get bored with the biker, and settle down with the accountant's very non-boring money.)
I currently have an Unrequited Love Interest, a very good friend (male), who would probably not get drunk in the first place to have the sex he'd never admit to afterwards. I think my instincts may be parsing "really not interested" as "playing hard-to-get", and this is a Challenge that no woman in her right mind would touch, which is exactly what makes it so irresistable.
Males go for attractive, trophy females that they can display proudly, with "attractive" being whatever floats their boat, not necessarily what's in fashion this spring. The competitive female goes for "challenge" males, so she can display before and after views of him as a trophy. See this guy here in the suit, who's worth a couple billion? He was a worthless scumbag biker when I met him. Yep, all mine don't touch him you slut!
And then, of course, now even though he's rich, he's boring, so one divorces him and takes care to yank half or more of the money, and goes after another very interesting, but very dangerous, male.